Google Glass you say? Yeah, we remember.

Elton Kulla   21/06/23



Back in 2012, Google Glass burst onto the scene like something straight out of a sci-fi movie. It was supposed to be the next big thing, promising to change the way we interacted with technology and each other. It promised a future where we could seamlessly blend the digital and physical realms, all through a sleek pair of glasses (pre Quest and whatever Apple is trying to do with their Vision Pro). I remember feeling a surge of excitement at the prospect of having a hands-free device that could show me information right in front of my eyes.

The initial buzz around Google Glass was electric. It seemed like everyone was talking about it, from tech enthusiasts to mainstream media outlets. And why wouldn't they? The idea of having a heads-up display that could provide instant access to emails, navigation, and more was undeniably cool.

But as the hype reached its peak, cracks began to appear in Google's vision of the future. Privacy concerns loomed large, with many expressing unease about being constantly surveilled by those wearing Google Glass. There were also questions about the practicality of the device – did we really need a wearable gadget that could only do slightly more than our smartphones?

Despite Google's best efforts to address these concerns and refine the product, the reality fell short of the hype. The high price tag didn't help matters either, making Google Glass more of a luxury item than a must-have gadget for the masses. And let's not forget the social awkwardness of wearing a conspicuous piece of tech on your face – it just never quite felt natural.
I cannot stress this enough, this was before the Vision Pro normalized all of the above-mentioned factors. Nicely played.

In the end, Google Glass quietly faded into obscurity, with the company announcing the discontinuation of its Explorer Edition in 2015. It was a bittersweet moment for those of us who had once harbored high hopes for the device. While we mourned the loss of what could have been a game-changing innovation, we also acknowledged the lessons learned.

The story of Google Glass serves as a reminder that even the most groundbreaking ideas can stumble in the face of real-world challenges. But it also underscores the importance of pushing the boundaries of innovation, even if it means taking risks and facing setbacks along the way.

As I remember Google Glass, I don't want to forget the excitement it once stirred and the dreams it once inspired. Who knows what the future holds? Perhaps one day, another wearable, glasses-like device will capture our imagination in the same way – and this time, the outcome may be different. But until then, we'll always have the memories of Google Glass, a fleeting glimpse into a future that never quite materialized.